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Monday, 06 January 2020 19:24

Why Create Content For Your Business

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Content is an integral part of building trust and establishing a positive brand reputation which can help you grow your audience and attract new ones. The power of persuasion is the end goal of marketing and advertising, after all said and done, you want people to patronize your business hence the need to create the right content to attract people.

 Imagine this:

Scenario A: Get new shoes for #5000.

Scenario B: Are you a classy lady looking for what suits your style, something affordable yet comfortable, then these shoes are for you. Contact xxx

Which would you go for of the two options? 

One provides the right content for a product, grabs attention and wants to offer value while the other just seems like it wants to rip you off. Of a truth, It's loud and grabs attention but you don't really know what you're getting. According to Simon Sinek and other reports, people do things for the sake of 'why' not necessarily out of need or want, what does it offer them, what do they stand to gain? Therefore, creating the right content/information towards the needs of people, what they stand to gain, how much value they can get or that your product offers is creating the right magnet for your brand. 

Words, representations, graphics serving to create awareness about your product, explaining the advantages and the edge it has over similar businesses is creating the right content for your business. 


Creating content also known as content marketing allows you to connect with and educate your customers or an audience. It helps to build trust and confidence in your brand. It gives customers the information they need to make an educated purchasing decision. 

It also helps your business visibility online. Tech clients proved that content creation is the most effective SEO technique. The more content you create, the more you're likely to turn up on search engines and also get visitors to your website. It creates consistent traffic to grow your brand and boost sales as it helps customers recognize you as a brand or expert in that industry, thereby increasing their confidence in you to make purchases. Content is king, having put much time, efforts and resources in creating a product, create the right content for people to value it as much as you do. 

Will Instills - Transforming starters into professionals


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