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Sunday, 12 January 2020 07:28

6 ways your content writing can be effective

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Having a carefully organized strategy in place for content creation should be embedded in your business plan.

To succeed in your content marketing efforts, you must consider creating the right content and posting it for the right audience and at the right time. You might say 'I'm not a writer or a marketer' but once you know the value of your product and also want people to recognize that value and increase your sales then you need to put an effort into creating compelling content for your brand.
Factor-in your audience, reach, aims/goals, timing, delivery, tool of marketing amongst others into every content you create to ensure that it reaches the right people at the right time to promote your brand.
To Get Started:


Define Your Goal


This is the result you want to achieve in your business via your content creation. Whether it's to raise brand awareness, improve customer service, customer conversion(turning site visitors into customers), boost sales or get subscribers, be clear on the goal you want to achieve for your content marketing efforts. Determine how you want to portray your brand by developing a voice unique to your business based on Why you do what you do, what you believe in, and How does your content add values to readers' lives, this helps you to set yourself apart from the competition and develop a strong content strategy.


Define Your Audience or Target Market


The more you know your audience, the better you create content for them. Don't create content for just anyone, words are valuable real estate. Plan your content to meet the wants and needs, interest and challenges of your audience not just to suit your thinking. Be very clear who you're talking to with your content by developing your audience profile- who he/she is? what information does the person need? what does the person care about? Don't assume the answers but take a survey or research of your target market. This allows you to tailor your content to suit your audience, to draw them in, to engage them and boost traffic to your brand. Someone selling baby products knows that the target audience is adults - mothers and not the babies itself that will use the product. This is why you need to know your audience.

Provide Value

Create content that speaks to your target audience and provides value. Whether it's entertaining or educational, use your content as an opportunity to show customers what your brand is all about. Provide valuable knowledge that helps your readers make a more educated purchasing decision. For Example:
'Are you tired of tawdry hair extensions, failing you at a moment's notice? Then get Funbi's braids and extensions for the best experience. We...'
It's a good way to start creating content that meets the needs and challenges of your audience. 80% of internet users like to learn about companies through the custom content they provide. When people say 'let's check their website' they want to see pieces of information that prove you're genuine or not which determines if they'll move on or stay. Right content gives visitors reasons to stay on your site. This impacts your search engine optimization as Google sees time spent on site as one indicator that your sites provide valuable content likewise investing in social media content has been found to increase traffic too.

Suitable Timing

This also affects the content you create. Create different lengths of content to engage your audience and suit your marketing tool. From Email Marketing to social media, there are different tactics you can use to attract and engage your ideal audience. Determining the best time for content posting involves research. Test different timings to know which works for your audience when you're able to reach them the most. Here are some studies:


Twitter: Early Evening /Early Morning (Mid-morning)
Facebook: Timing varies but the early afternoon is a good time for content posting. Also:
Thursdays and Fridays get 18% higher engagement rates
Weekends get 32% higher engagement rates
Email: According to MailChimp, 8-11 am, 12-2 pm is perfect for sending newsletters as response rates are higher during those periods.


Running your tests helps to find out a suitable time for content posting, which should be times you get the most engagements.

Ensure all your Content has a Call-To-Action (CTA)

If your content has served its purpose to engage, educate, inspire and build trust with your audience, allow your audience to respond. Include a clear call-to-action to let your readers know what they should do next whether making a purchase, getting more information or contacting you. CTA could be encouraging them to share your post, asking a question for visitors to comment or leaving a comment option open. Make your calls-to-action very clear and use simple language, make it easy for your audience to take the next step.

Have a Schedule for Publishing Your Content

Consistency is Key! You want to keep promoting your business to put your brand in people's eyes and minds. Have a calendar (Editorial Calendar) where you plan your content; when you release your post/content or which day for which content? This helps you stay organized and what people will know you for and what to expect.


You might be saying 'but I'm not a writer, I don't know how to create content' not to worry. Skills are learned. You can write out how you feel about your product and what you want to be known for, what you're providing and the advantage you have over others, then get someone to edit it for you or better still learn how to write or hire a good content writer to do that for you.
Remember Content is king and a right magnet to your brand.
Stay tuned for more tips and how to create an Editorial Calendar

Will Instills - Transforming starters into professionals

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