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Monday, 24 February 2020 10:24

Storytelling is Key to Business Growth

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Everybody loves a great story. Stories have the power to make you laugh, cry, discourage, and motivate you. In summary, stories manipulate emotions

Whatever a great story wants you to feel is what you feel. The goal of 'Coming to America' is to make you laugh, and so you laugh. The goal of 'Titanic' is to make you sympathetic, and so you cry.

Storytelling in business is about creating alignment between your business, your prospects, and your customers. 

It's more than what you just write on your blog or social media page. 

It's about your values and mission and how you communicate that consistently with prospects and customers wherever they are.

Stories help your prospects make sense of the decision they're about to take. 'Do I really need this product? Will this product help solve my problem? Is buying this product from Mr A or Mrs B the right thing to do?' Stories can help your prospects find the right answers to their questions.

When we talk about stories, it's not just about your history. More importantly, it's about WHY you're doing what you're doing, and telling it in a way that appeals to your prospects and customers.

How you frame the story you're trying to tell is important. Well, that's a story for another day.

Will Instills

Transforming starters into professionals

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