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Saturday, 28 March 2020 09:38

How do you rank against your competitors?

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Evaluating and comparing your products, services, policies, and strategies with those that are in the same line of business as you is referred to as Competitor benchmarking.

This gives you a workable analysis of why your competitors are doing much better than you, and how you can use the information gotten to improve your performance.

Benchmarking against smaller businesses within your niche can pay off as well.

 It means you can see who is performing well and how they’re doing it. That way you can be ready to always be a step ahead as they try to catch up with you. 

How To Measure Your Competitive Benchmark Metrics

'Brand Watch' is an amazing platform to track a vast range of metrics that covers yourself, your competitors, and any topic you’re interested in. 

As long as it's public data, or information shared on social media, you'll be able to track such informations.

Private data about your competitor might be quite challenging, but with proper research on sales reports, news articles, and press releases, you might be able to find something for your benchmarking.

Will Instills

transforming starters into professionals

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