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Saturday, 04 April 2020 06:57

This is the best way to make sales

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"People don't buy what you do, they buy Why you do it"


The above statement was made by Simon Sinek, a British author and motivational speaker that is popular for the Golden Circle rule.


When pitching a product, most marketers use storytelling to pitch which is very effective. But what they do wrong is that when telling their story they start with WHAT it is they're selling first, before telling them how and why they're selling it.


In application of the golden circle rule, you are to tell prospects WHY you're selling that product first, before telling them how it will benefit them, and then finally what it actually is.


How you frame your sales pitch is important because when you speak to a person, you're communicating with the two parts of the person's brain in mind.


When you're talking about 'WHAT', you're speaking to the analytical part of the brain which is less receptive to a sales pitch.


But when you talk about the WHY and then the HOW, you'll be communicating with feelings and dealing with human behaviour, thus tapping into the emotional side of the person while at the same time educating and building awareness about your product in them.


So when next you're planning content for sales, take time to think through the way you're going to tell it.

Will Instills

transforming starters into professionals

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