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Adefila Iyanu

Adefila Iyanu

Tuesday, 21 January 2020 04:53

7 Ways Your Graphics Designs Can Stand Out

How your brand is projected visually is important to your audience and visibility. A mix of appealing images and videos will not only increase engagement in your marketing but will also create greater awareness.

Adding visuals to your content is a sure way to give your content a boost. From pictures to videos to infographics and data visualizations are channels for creating visual content.

Incorporate Your Brand

Maintaining a consistent appearance to your customers through your marketing and advertising is the main goal and the first thing customers will recognize is your logo. Incorporate your logo into your content for customers to identify you. If you don't have a logo, you can use color combinations that will catch your audience's attention, colors that fit your content and be consistent with it.

Be Timely and Relevant

Ensure your visual content is relevant to your target market and unique to your brand. Consider what's on people's minds and what's trending as you create your images and videos and share what your audience wants.

Create Timeless Visual Content

Cost is key and social media is one of the ways to get free advertising. You want to make sure your visuals are highly relevant to your audience and do not change over time by sharing information your audience will always need.

Use Standard Images

Standard images are a simple way to add visuals to your content. While there are lots of photos online, it's better to offer your customers something unique by taking your own pictures. Ensure they are clear and good. Use grids or frames with the images to make the content more professional and to bring a sense of order. You can also use the empty area around your images to place your text.

Go beyond just Images

Vary the type of graphics you create and suit your delivery method to your audience to include interactive content such as infographics, short videos that can be shared on Facebook, Instagram, and links to your website or YouTube channel.
Infographics and data visualizations help to relay a larger amount of information or data to your customers in a visual manner. Infographics are useful for sharing figures, percentages, graphs, pie charts and other data that would seem heavy reading when presented in text content. Instead of listing data facts, create a chart to demonstrate the information the best way likewise, a list of important facts you want to provide your customers can be done with an infographic.

Videos are another great visuals to be used on social media and web presence. Videos allow you to add information to your content more than an image does. However, avoid long videos if you want people to watch it, keep your videos short and to the point and just enough to get their attention. "The average web user will only pay attention if the piece is no longer than 3 minutes" according to the infographic world.

Size and layout are key in producing eye-catching graphics. Pay attention to specific size requirements for each website and social media platforms and adjust your graphics accordingly. Save and use graphics in the right format to avoid them looking blurred or unprofessional. Text content should also be converted to a short video and shared on YouTube and other social media handles. 

Create Consistency

Consistency is key to Professionalism. People equate high-quality branded graphics with a high-quality branded business. Set Color Scheme, type, photo and layout guidelines for your graphics to have your own template for creating graphics for each of your posts.

This also helps your audience recognize your posts when they pop up on platforms where they'll be shared and also strive to be different; demonstrate innovation, creativity and come up with your own style.

Use the right Graphic Tools

These include apps like Canva, PicMonkey, Over.
Softwares include Photoshop, Illustrator, AfterEffects(Video Production) and others.

Canva is good for those with no experience or skill in graphics design or if you don't want to create Graphics from scratch. It has pre-made templates that make creating graphics quick and easy.

Illustrator gives you endless possibilities to create different graphics, logos, photos, patterns or even create your templates for later use, although, it's quite expensive for a small business.

If you feel it's a daunting task and you want to hit the bull's eye and save your time, hire a graphics designer.

You can respond in the comment section if you need one or send us an email - This email address is being protected from spambots. You need JavaScript enabled to view it.. We'll be happy to help you out!

Will Instills - Transforming starters into professionals

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 A picture is worth a thousand words they say, so it is with good graphics designs. Using captivating graphics could thus, make your business a fortune.

First impressions are crucial especially in business. Potential customers and clients judge your business within the first few seconds of coming in contact with it through your website, social media pages or blog.

Did you know that the human brain process images 600,000 times faster than text? Use this to your advantage by using catchy graphics along with your content. Maximize your graphics by including a background photo, illustration /icon relating to the content of your post. Visuals are entertaining, stimulating to the mind and people like sharing content that is unique and offers a solution to their questions.

Eye-catching components such as videos, infographics, and images project your message in less time and eliminate the need for lots of words. Visual content is necessary to catch the attention of your customers and to make them remember you.

Depending on the content you're delivering, adding any relevant visuals is better than no image at all. According to Skyword, adding visuals to your content increases your views 94% compared to no visuals at all. As you prepare your content, consider creating and adding visuals, invest in adding visuals to your content to get your customer's attention and fill them with retainable information.

Visuals/Graphics allows you to create a lasting first impression. Create eye-catching graphics not only to generate a positive first impression but to boost traffic to your brand, encourage people to share your post and be seen by a wider audience like a professional.

Will Instills - Transforming starters into professionals

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Having a carefully organized strategy in place for content creation should be embedded in your business plan.

To succeed in your content marketing efforts, you must consider creating the right content and posting it for the right audience and at the right time. You might say 'I'm not a writer or a marketer' but once you know the value of your product and also want people to recognize that value and increase your sales then you need to put an effort into creating compelling content for your brand.
Factor-in your audience, reach, aims/goals, timing, delivery, tool of marketing amongst others into every content you create to ensure that it reaches the right people at the right time to promote your brand.
To Get Started:


Define Your Goal


This is the result you want to achieve in your business via your content creation. Whether it's to raise brand awareness, improve customer service, customer conversion(turning site visitors into customers), boost sales or get subscribers, be clear on the goal you want to achieve for your content marketing efforts. Determine how you want to portray your brand by developing a voice unique to your business based on Why you do what you do, what you believe in, and How does your content add values to readers' lives, this helps you to set yourself apart from the competition and develop a strong content strategy.


Define Your Audience or Target Market


The more you know your audience, the better you create content for them. Don't create content for just anyone, words are valuable real estate. Plan your content to meet the wants and needs, interest and challenges of your audience not just to suit your thinking. Be very clear who you're talking to with your content by developing your audience profile- who he/she is? what information does the person need? what does the person care about? Don't assume the answers but take a survey or research of your target market. This allows you to tailor your content to suit your audience, to draw them in, to engage them and boost traffic to your brand. Someone selling baby products knows that the target audience is adults - mothers and not the babies itself that will use the product. This is why you need to know your audience.

Provide Value

Create content that speaks to your target audience and provides value. Whether it's entertaining or educational, use your content as an opportunity to show customers what your brand is all about. Provide valuable knowledge that helps your readers make a more educated purchasing decision. For Example:
'Are you tired of tawdry hair extensions, failing you at a moment's notice? Then get Funbi's braids and extensions for the best experience. We...'
It's a good way to start creating content that meets the needs and challenges of your audience. 80% of internet users like to learn about companies through the custom content they provide. When people say 'let's check their website' they want to see pieces of information that prove you're genuine or not which determines if they'll move on or stay. Right content gives visitors reasons to stay on your site. This impacts your search engine optimization as Google sees time spent on site as one indicator that your sites provide valuable content likewise investing in social media content has been found to increase traffic too.

Suitable Timing

This also affects the content you create. Create different lengths of content to engage your audience and suit your marketing tool. From Email Marketing to social media, there are different tactics you can use to attract and engage your ideal audience. Determining the best time for content posting involves research. Test different timings to know which works for your audience when you're able to reach them the most. Here are some studies:


Twitter: Early Evening /Early Morning (Mid-morning)
Facebook: Timing varies but the early afternoon is a good time for content posting. Also:
Thursdays and Fridays get 18% higher engagement rates
Weekends get 32% higher engagement rates
Email: According to MailChimp, 8-11 am, 12-2 pm is perfect for sending newsletters as response rates are higher during those periods.


Running your tests helps to find out a suitable time for content posting, which should be times you get the most engagements.

Ensure all your Content has a Call-To-Action (CTA)

If your content has served its purpose to engage, educate, inspire and build trust with your audience, allow your audience to respond. Include a clear call-to-action to let your readers know what they should do next whether making a purchase, getting more information or contacting you. CTA could be encouraging them to share your post, asking a question for visitors to comment or leaving a comment option open. Make your calls-to-action very clear and use simple language, make it easy for your audience to take the next step.

Have a Schedule for Publishing Your Content

Consistency is Key! You want to keep promoting your business to put your brand in people's eyes and minds. Have a calendar (Editorial Calendar) where you plan your content; when you release your post/content or which day for which content? This helps you stay organized and what people will know you for and what to expect.


You might be saying 'but I'm not a writer, I don't know how to create content' not to worry. Skills are learned. You can write out how you feel about your product and what you want to be known for, what you're providing and the advantage you have over others, then get someone to edit it for you or better still learn how to write or hire a good content writer to do that for you.
Remember Content is king and a right magnet to your brand.
Stay tuned for more tips and how to create an Editorial Calendar

Will Instills - Transforming starters into professionals

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Monday, 06 January 2020 19:24

Why Create Content For Your Business

Content is an integral part of building trust and establishing a positive brand reputation which can help you grow your audience and attract new ones. The power of persuasion is the end goal of marketing and advertising, after all said and done, you want people to patronize your business hence the need to create the right content to attract people.

 Imagine this:

Scenario A: Get new shoes for #5000.

Scenario B: Are you a classy lady looking for what suits your style, something affordable yet comfortable, then these shoes are for you. Contact xxx

Which would you go for of the two options? 

One provides the right content for a product, grabs attention and wants to offer value while the other just seems like it wants to rip you off. Of a truth, It's loud and grabs attention but you don't really know what you're getting. According to Simon Sinek and other reports, people do things for the sake of 'why' not necessarily out of need or want, what does it offer them, what do they stand to gain? Therefore, creating the right content/information towards the needs of people, what they stand to gain, how much value they can get or that your product offers is creating the right magnet for your brand. 

Words, representations, graphics serving to create awareness about your product, explaining the advantages and the edge it has over similar businesses is creating the right content for your business. 

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Creating content also known as content marketing allows you to connect with and educate your customers or an audience. It helps to build trust and confidence in your brand. It gives customers the information they need to make an educated purchasing decision. 

It also helps your business visibility online. Tech clients proved that content creation is the most effective SEO technique. The more content you create, the more you're likely to turn up on search engines and also get visitors to your website. It creates consistent traffic to grow your brand and boost sales as it helps customers recognize you as a brand or expert in that industry, thereby increasing their confidence in you to make purchases. Content is king, having put much time, efforts and resources in creating a product, create the right content for people to value it as much as you do. 

Will Instills - Transforming starters into professionals

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