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Saturday, 28 March 2020 08:38

How do you rank against your competitors?

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Evaluating and comparing your products, services, policies, and strategies with those that are in the same line of business as you is referred to as Competitor benchmarking.

This gives you a workable analysis of why your competitors are doing much better than you, and how you can use the information gotten to improve your performance.

Benchmarking against smaller businesses within your niche can pay off as well.

 It means you can see who is performing well and how they’re doing it. That way you can be ready to always be a step ahead as they try to catch up with you. 

How To Measure Your Competitive Benchmark Metrics

'Brand Watch' is an amazing platform to track a vast range of metrics that covers yourself, your competitors, and any topic you’re interested in. 

As long as it's public data, or information shared on social media, you'll be able to track such informations.

Private data about your competitor might be quite challenging, but with proper research on sales reports, news articles, and press releases, you might be able to find something for your benchmarking.

Will Instills

transforming starters into professionals

Friday, 27 March 2020 10:36

Exciting way to boost brain's perfomance easily

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Many of us are unaware of the fact that the left side and right side of our brain perform different functions. 

The left side of our brain focuses on planning and implementation, while the right side of our brain focuses on ideas and creativity. ⠀

So when embarking on your next project, start by brainstorming for ideas, and then write them down so as not to forget. Once that is done, don't review them until after a couple of days. ⠀

This is important because you need the right side of your brain to cool down so your left side can be more active. When done this way you'll be able to come up with amazing plans and execute them effectively

So remember;

Source for ideas and write them down;

Take a break;

Resume planning and implementation.

Will Instills

transforming starters into professionals

Thursday, 26 March 2020 10:34

Utilize the magic of a powerful sales headline

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You are not the only one that sells those products or render those services online.

How do you get to stand out from the crowd by attracting prospects and converting them into customers?

 Like the old saying "charity begins at home", you need to capture the attention of your audience from the beginning to the end. 

The home of your content is your headline. This is the first conversion tool you should utilize properly.

Your sales headline/title needs to be compelling enough to grab attention. 

Therefore you need to add some emotion to it. There are powerful words that steer up emotions such as; experience, secrets, astonishing, promising ; and the likes that can be added to your sales headline to capture attention.

Will Instills

transforming starters into professionals

Because of your daily challenges, you might probably find it a struggle to create content for your blogs, articles, and social media pages, which are meant to help your online business grow. ⠀

Outsourcing is a great way to create more time for yourself and still achieve your desired online results. ⠀

I can help you create the perfect content regularly, with graphics if needed, that are in line with your business goals and objectives.

You don't have to struggle through time and brainstorm for content ideas anymore

To get started, CLICK HERE

Will Instills

transforming starters into professionals

Monday, 24 February 2020 10:27

4 things you should do to make sales

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Making sales online can be very challenging, sometimes depressing, for most people that are trying to build an online presence.

 The goal of every business owner is to make sales. If you're reading this post I'm also certain that is pretty much your goal as well. 

However, there are four things you need, to achieve this goal of making sales.

(1) Build Trust

 You need to let your prospects see you as a friend in order to convert them into customers. 

But how do you convert a total stranger to a friend? 

You need to engage with them, talk with them about random stuffs, not necessarily your business. 

Note that during this period of friendly interaction, they will also be seeing your updates on the goods you sell or the services you render so when you eventually pitch to them, it wouldn't be news to them because they are already subconsciously seeing you as an authority. 

(2)Grow your community

Reach out to your friends on Facebook to like your page and follow you on Instagram. The good thing about tagging friends is that it allows their friends or followers to also see your post, thus increasing engagement and page like/followers

(3) Run Sponsored Ads

Running paid ads with the goal of brand awareness will help increase your page likes and followers. 

The more money you put, the higher the number of likes/followers, but with the little you have, you can kick-start your growth process.

(4) Take Action

 You need to interact with your new followers so as to keep them engaged.

For more detailed information, check out this blog post - How To Make Sales On Facebook

Will instills

transforming starters into professionals

Monday, 24 February 2020 10:24

Storytelling is Key to Business Growth

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Everybody loves a great story. Stories have the power to make you laugh, cry, discourage, and motivate you. In summary, stories manipulate emotions

Whatever a great story wants you to feel is what you feel. The goal of 'Coming to America' is to make you laugh, and so you laugh. The goal of 'Titanic' is to make you sympathetic, and so you cry.

Storytelling in business is about creating alignment between your business, your prospects, and your customers. 

It's more than what you just write on your blog or social media page. 

It's about your values and mission and how you communicate that consistently with prospects and customers wherever they are.

Stories help your prospects make sense of the decision they're about to take. 'Do I really need this product? Will this product help solve my problem? Is buying this product from Mr A or Mrs B the right thing to do?' Stories can help your prospects find the right answers to their questions.

When we talk about stories, it's not just about your history. More importantly, it's about WHY you're doing what you're doing, and telling it in a way that appeals to your prospects and customers.

How you frame the story you're trying to tell is important. Well, that's a story for another day.

Will Instills

Transforming starters into professionals

Monday, 24 February 2020 10:21

Your content should entertain and educate

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The entertainment industry has taken over. 

People want to be entertained in everything they do. From Religion, to Politics, to Science; entertainment is what keeps people glued. 

How about your business? When was the last time you watched a Glo, Airtel, or MTN advertisement? That's a typical example of entertainment. 

You don't necessarily have to beg people to buy your products. Entertainment keeps you fresh in their minds. They can easily relate with it in their daily lives. 

Great content that entertains and educate, have the power to attract the right people to your business, convert them into leads, and close them into paying customers. ⠀

This will help build lasting relationship with them that is relatable.

Will Instills

Transforming starters into professionals

Monday, 24 February 2020 10:11

Video content and it's benefits

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If you haven't added videos to your marketing strategy, then you're losing 1 potential customer in 4.

 According to Animoto, a cloud-based video creation company, 1 in 4 customers loses interest in a company if they don't make use of video advertisement. 

The good news is that videos can be used in all relevant social media platforms including Facebook, Instagram, and Periscope (which is owned by Twitter).

As customers, do you prefer watching videos of goods or services you need or you prefer reading about them?

Whichever method you enjoy is perfect as long as you derive satisfaction from it.

However, videos help you accomplish 3 things as a marketer;

1. It builds trust in your customers

2. It helps your customers see and anticipate what to expect from your product

3. It's difficult for them to forget especially when it entertains them through the use of music or comedy. .

Use videos and increase sales!

Will Instills

Transforming starters into professionals

Tuesday, 21 January 2020 04:53

7 Ways Your Graphics Designs Can Stand Out

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How your brand is projected visually is important to your audience and visibility. A mix of appealing images and videos will not only increase engagement in your marketing but will also create greater awareness.

Adding visuals to your content is a sure way to give your content a boost. From pictures to videos to infographics and data visualizations are channels for creating visual content.

Incorporate Your Brand

Maintaining a consistent appearance to your customers through your marketing and advertising is the main goal and the first thing customers will recognize is your logo. Incorporate your logo into your content for customers to identify you. If you don't have a logo, you can use color combinations that will catch your audience's attention, colors that fit your content and be consistent with it.

Be Timely and Relevant

Ensure your visual content is relevant to your target market and unique to your brand. Consider what's on people's minds and what's trending as you create your images and videos and share what your audience wants.

Create Timeless Visual Content

Cost is key and social media is one of the ways to get free advertising. You want to make sure your visuals are highly relevant to your audience and do not change over time by sharing information your audience will always need.

Use Standard Images

Standard images are a simple way to add visuals to your content. While there are lots of photos online, it's better to offer your customers something unique by taking your own pictures. Ensure they are clear and good. Use grids or frames with the images to make the content more professional and to bring a sense of order. You can also use the empty area around your images to place your text.

Go beyond just Images

Vary the type of graphics you create and suit your delivery method to your audience to include interactive content such as infographics, short videos that can be shared on Facebook, Instagram, and links to your website or YouTube channel.
Infographics and data visualizations help to relay a larger amount of information or data to your customers in a visual manner. Infographics are useful for sharing figures, percentages, graphs, pie charts and other data that would seem heavy reading when presented in text content. Instead of listing data facts, create a chart to demonstrate the information the best way likewise, a list of important facts you want to provide your customers can be done with an infographic.

Videos are another great visuals to be used on social media and web presence. Videos allow you to add information to your content more than an image does. However, avoid long videos if you want people to watch it, keep your videos short and to the point and just enough to get their attention. "The average web user will only pay attention if the piece is no longer than 3 minutes" according to the infographic world.

Size and layout are key in producing eye-catching graphics. Pay attention to specific size requirements for each website and social media platforms and adjust your graphics accordingly. Save and use graphics in the right format to avoid them looking blurred or unprofessional. Text content should also be converted to a short video and shared on YouTube and other social media handles. 

Create Consistency

Consistency is key to Professionalism. People equate high-quality branded graphics with a high-quality branded business. Set Color Scheme, type, photo and layout guidelines for your graphics to have your own template for creating graphics for each of your posts.

This also helps your audience recognize your posts when they pop up on platforms where they'll be shared and also strive to be different; demonstrate innovation, creativity and come up with your own style.

Use the right Graphic Tools

These include apps like Canva, PicMonkey, Over.
Softwares include Photoshop, Illustrator, AfterEffects(Video Production) and others.

Canva is good for those with no experience or skill in graphics design or if you don't want to create Graphics from scratch. It has pre-made templates that make creating graphics quick and easy.

Illustrator gives you endless possibilities to create different graphics, logos, photos, patterns or even create your templates for later use, although, it's quite expensive for a small business.

If you feel it's a daunting task and you want to hit the bull's eye and save your time, hire a graphics designer.

You can respond in the comment section if you need one or send us an email - This email address is being protected from spambots. You need JavaScript enabled to view it.. We'll be happy to help you out!

Will Instills - Transforming starters into professionals


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 A picture is worth a thousand words they say, so it is with good graphics designs. Using captivating graphics could thus, make your business a fortune.

First impressions are crucial especially in business. Potential customers and clients judge your business within the first few seconds of coming in contact with it through your website, social media pages or blog.

Did you know that the human brain process images 600,000 times faster than text? Use this to your advantage by using catchy graphics along with your content. Maximize your graphics by including a background photo, illustration /icon relating to the content of your post. Visuals are entertaining, stimulating to the mind and people like sharing content that is unique and offers a solution to their questions.

Eye-catching components such as videos, infographics, and images project your message in less time and eliminate the need for lots of words. Visual content is necessary to catch the attention of your customers and to make them remember you.

Depending on the content you're delivering, adding any relevant visuals is better than no image at all. According to Skyword, adding visuals to your content increases your views 94% compared to no visuals at all. As you prepare your content, consider creating and adding visuals, invest in adding visuals to your content to get your customer's attention and fill them with retainable information.

Visuals/Graphics allows you to create a lasting first impression. Create eye-catching graphics not only to generate a positive first impression but to boost traffic to your brand, encourage people to share your post and be seen by a wider audience like a professional.

Will Instills - Transforming starters into professionals


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Drop a Comment

Follow us on Facebook Instagram Twitter

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