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Monday, 09 November 2020 13:00

What is Content Marketing?

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For you to effectively grow your business, you need to create and distribute content that’s valuable to your audience and relevant to their needs without drifting away from the goal your content is to achieve, which could be to move them to take a certain action. That's what Content Marketing is all about.

Content marketing is all about your audience, what they value, and how you can help educate them. It helps create a relationship with your audience that leads to trust. When your audience trusts you, they’ll be more willing to do business with you whenever a need arises. Your business needs content marketing because communication is key to winning customers over. In order to communicate with your audience, you need to produce content. Content is the message you pass across to your audience through blogs social media, emails, or websites. How you pass this message determines how successful your sales campaign becomes.

How do you get started with content marketing?

Content marketing is the art of communicating with your prospects without having to sell to them initially.

To get started with content marketing you need to use your content to build relationships with your audience.

Produce content that's valuable to your audience and relevant to their needs; Produce content that provides a solution to problems they’ve been struggling with; Produce content that educates or entertains them.

When you add consistency to all of these, your audience begins to recognize you as an industry thought leader and this builds trust in them to do business with you. To get started with content marketing you can visit Learning Room, to begin with the basics or follow me on Instagram .

The Connection between Inbound and Outbound Marketing with Content Marketing

Outbound marketing is the traditional approach of marketing which includes direct mail, cold calling, radio ads, television ads, trade shows, e.t.c.

It is often called interruption marketing because whether you’re interested or not, the ads are imposed on you.

Inbound marketing, on the other hand, is when you promote your business with various forms of quality content through blogs, search engine optimization, social media, videos, infographics, newsletters, podcasts, whitepapers, eBooks, and more.

The idea behind inbound marketing is to create and distribute relevant and valuable content that your customers want.

The useful content pulls visitors toward your business page, brings them closer to your brand, engages them, and converts them into customers as well as loyal followers.

Inbound marketing has so many similarities with content marketing. Inbound and content marketing both focus on empowering potential customers, building a lasting relationship with your audience, and creating valuable content that both entertains and educates.

Although inbound marketing contains every aspect of content marketing, it also includes some valuable inbound projects like technical SEO, products or service trials, marketing automation, and interactive tools that are not included in content marketing. Therefore, if your business does content and inbound marketing, your business will not be restricted to only content marketing approach; it will also include some inbound projects as mentioned above and make your marketing strategy more effective.

Inbound Methodology- The secret to winning sales

The inbound methodology has four stages. Your content should have the power to pull people from one stage of the inbound methodology to the next in order for you to make sales upon sales with ease.

These stages include- Attract, Convert, Close, and Delight. Some call it the ACCD approach.

Your content should be able to attract the right people to your business, convert them into leads or prospects, nurture and help close them into customers, and always delight them, turning them into promoters of your brand for free.

The secret to winning sales, therefore, is that your content should play an integral part in the attract, convert, close, and delight stages of your inbound methodology.

Why Content Marketing is Key to business growth

Sometime last week @canvalorrd on IG asked a tricky question – “Which comes first, customers or employees?

This is a very tricky question because there are so many points of view to it.

No matter what point of view you have, without great content or without the right message passed across to prospects at the right time, your business will not scale online.

Content marketing offers you the opportunity to identify your target audience and provide the right message to attract them to you and convert them into buyers.

It is also important because it helps you focus on providing value and educating your audience, thus creating a relationship or a bond between you and them.

Have you ever had someone contact you, place an order, and make payments with few or no questions asked? How did you feel? Content Marketing can offer your business more of this.

Would you like to learn more? Visit  Learning Room, to begin with the basics or follow me on Instagram .

Will Instills

transforming starters into professionals

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How would you feel if after climbing the stairs of a 6 story building carrying your electrical equipment for a job and upon getting to the top you’re told you’re in the wrong building. What will you do?

That’s exactly what happens as a business owner when you focus on likes views and followers rather than having a marketing strategy. That’s what happens when you grow your business with the wrong audience.

No matter how amazing your content is, it will remain useless if you have the wrong audience.

Rather than focusing on likes and views, it’s important you identify your target audience first and decide how your content can best serve that audience.

Once you’ve identified your audience and how to serve them, you'll want to ask yourself- "How does this tie back to my business?"

While it's essential you write quality content to grow your audience, it won't help attract prospects if it doesn't tie back to your business.

Will Instills

transforming starters into professionals

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Friday, 14 August 2020 18:38

The financial gains of knowing your customers

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It's your desire to make lots of money, grow your business, and be financially independent.

You work day and night to achieve this goal. You write sales copy and deliver a sales pitch, but you get little or no sales.

What could possibly be wrong with your marketing strategy?

Well, one major area to focus on is knowing your ideal customer. Ever heard of 'Customer Avatar' or the Buyer Persona?

It's an imaginary representation of your ideal customer with elements of reality to it.
What this means is that you need to have a clear picture of what your ideal customer looks like, taking into account their age, marital status, jobs, likes, dislike, challenges, pain points, and so forth.

Creating this representation helps you reach the heart of the person you term as your perfect customer, thus making more money from sales.

To learn more about a Buyer Persona, watch my video series entitled "The Weapon that wins you, customers". This series is available in Will's Digital Learning Room

Thursday, 13 August 2020 17:58

This WhatsApp feature can save your live

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Did you know that Whatsapp supports instant location sharing?

It's old news, and you might have even seen it a thousand times when using your app but never paid close attention to it

This feature helps you to easily track a friend you're having difficulty to locate.

Most people have used it as a backup plan, in case they enter a strange vehicle or are traveling a long distance and are concerned about their safety.

Or maybe you want to find out if your mate is actually where they claim to be, just tell them to turn on their location to see for yourself. You didn't hear that from me though.

The location feature has two functions. There's the 'Send live location' and 'Send current location'.
The ' Send live location' function is usually used when you're engaging in long-distance travel. Or when you're in a situation where you're unsure about your own safety. Once you send live location, the recipient can immediately see your face and track you as you move.

Send current location is usually used when someone wants to meet you up and just can't understand your description. The app through its map takes you directly to where the person is, similar to how your Google map works.

Either one you use is perfect. The world is a dangerous place and being proactive, saves lives.

To use the location feature, open your WhatsApp app, and open a chat with the person you want to share your location with.

Click on the attach button close to the camera button on your chat box below

Click on "location" and then choose to send either your 'Live Location' where the person sees your face or your current location where the person can track you down to exactly where you are

So remember, whenever you find yourself in a dicey situation, use the location feature of your WhatsApp.

Will Instills

transforming starters into professionals

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Wednesday, 12 August 2020 15:31

How to create a Whatsapp Business Account

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WhatsApp is great for chatting with family and friends, viewing their status and even calling them using voice or video call

But is there a way you can optimize it to be more business-friendly?

The answer is YES! In 2018, Facebook officially launched the Whatsapp for Business app

With the Whatsapp for Business app, you can do much more than what your regular WhatsApp app can do.

You'll have access to automated tools to help communicate quickly with customers on your behalf. You can also create a catalog to showcase your products or services for customers to easily see what you have to offer, and so much more

To get started, you'll need to download the WhatsApp for Business app on play store or App store.

Once you've downloaded it and opened it, all you have to do is to follow the instructions including inputting your phone number. WhatsApp will guide you through

After you're done with all of that and want to make adjustments to the setup, open the app and click on the menu bar that looks like this ≡ that is located at the top right corner and then click on settings

Once you click on Settings, you'll see an option for business settings. This is where you set up your business profile, catalog, automated messages for when you are away, as well as automated greetings and quick reply.

You'll also have access to insights on how many messages you've sent, how many were delivered and so much more.

Will Instills

transforming starters into professionals

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Friday, 24 April 2020 19:10

How to setup an Instagram Business Profile

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If you're running a business on Instagram and you've not switched to using a business profile, you're missing out greatly.

An Instagram business profile gives you access to more instagram features than your regular profile.

You can track your page and post performance, engagements, likes, e.t.c, using Instagram Insight. You can run sponsored ads and boost posts to attract customers and increase sales, and so much more.

To setup your business profile on mobile, open the Instagram app on your device.

Click on your profile picture that's located at the bottom right corner of your screen and then click on Edit profile that's at the top of your screen.

Next, you'll see Switch to professional accountat the bottom of the page. Once you click on that, Instagram will ask to find out if you're a public figure or a local business or brand.

From here on, you'll be guided by Instagram in turning your account into a business account. All you have to do is to answer the questions and go with the flow.

Will Instills

transforming starters into professionals

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Sunday, 19 April 2020 19:05

How to set up a Facebook page

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A Facebook profile and Facebook page are not the same.

It is possible to have a Facebook profile without having a Facebook page, but it is impossible to have a Facebook page without having a Facebook profile.

Your Facebook profile is your personal Facebook account, where you share information about yourself, things you like, photos, videos, and text with the sole aim of connecting with family and friends.

A Facebook page on the other hand is where you house your business on Facebook. This is where you post your goods, services, and product, with the sole aim of connecting with customers, creating a base, and making profit.

To setup your Facebook page on mobile, open up your Facebook app, click on the menu bar located at the top right corner of the page which is represented with this symbol ≡ , scroll down and click on pages.

Here you'll find a list of pages you already like. Just above your liked pages you'll see the Create button. Click on it, and click on get started.

Once you get here, Facebook will guide you in creating the page. All you have to do is to follow the instructions.

The benefits of having a Facebook page for your business separate from your profile is that you get to grow your community and your customer base. You also get the opportunity to run sponsored ads to create brand awareness and boost sales.

Will Instills

transforming starters into professionals

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Saturday, 04 April 2020 06:57

This is the best way to make sales

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"People don't buy what you do, they buy Why you do it"

The above statement was made by Simon Sinek, a British author and motivational speaker that is popular for the Golden Circle rule.

When pitching a product, most marketers use storytelling to pitch which is very effective. But what they do wrong is that when telling their story they start with WHAT it is they're selling first, before telling them how and why they're selling it.

In application of the golden circle rule, you are to tell prospects WHY you're selling that product first, before telling them how it will benefit them, and then finally what it actually is.

How you frame your sales pitch is important because when you speak to a person, you're communicating with the two parts of the person's brain in mind.

When you're talking about 'WHAT', you're speaking to the analytical part of the brain which is less receptive to a sales pitch.

But when you talk about the WHY and then the HOW, you'll be communicating with feelings and dealing with human behaviour, thus tapping into the emotional side of the person while at the same time educating and building awareness about your product in them.

So when next you're planning content for sales, take time to think through the way you're going to tell it.

Will Instills

transforming starters into professionals

Thursday, 02 April 2020 18:51

How to handle a social media crisis

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A social media crisis is an incident that happens on social media with the potential to damage the reputation of an individual, business, or organisation.

It could arise as a result of making the wrong statement or misinterpretation, the quality of products you claim to sell, or as a result of a questionable action you took in the past that has been revealed.

As long as we're humans, social media crisis are inevitable. Truth be told, your business is likely to face it one way or the other.

The big guns have had their fair share of it such as the Uber Crisis in 2017 and the Facebook crisis in 2018.

The question is; What do you do when your business is faced with a crisis?

Well, the first thing you do is not to panic, remain calm and try to understand what might have steered up the crisis

Secondly, try to understand people's emotions as regards to the crisis. Pay attention to feedback, comments, sentiment, and false information that could be spreading. This will go a long way in helping you give the appropriate response.

Ensure you have the ability to monitor all the incoming social conversations to get the sense of the urgency of the crisis or problem

When responding, be sincere and transparent as possible, if there's a need for apology do it immediately within an hour.

So remember, when faced with a social media crisis;

Remain calm

Understand people's emotion

Monitor social conversation

Be sincere and transparent as possible

Will Instills

transforming starters into professionals


Sunday, 29 March 2020 11:41

How to respond to Customer's Complaint

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Your response under criticism helps to determine the integrity of your business. 

It has the power to either attract new customers or lose existing customers. 

There are 3 things to bear in mind when responding to customers complaint;

1. Don't leave them hanging: 

According to Toister Performance Solution, more than 85 percent of customers think businesses should respond to their complaints within an hour. 

If you might need a few days to investigate the customers complaint, let them know, don't leave them clueless.

Your failure to respond might lead the customer to believe that you don't care about them.

2. Listen and be quick to apologize:

Always consider your customers view point and listen without interruption.

Apologies doesn't make you guilty of an accusation, it shows that you're concerned about your customers happiness and satisfaction. And even if you're right, you aren't happy because your customer had a disappointing experience. 

3. Provide Immediate Solution:

After listening and apologizing, you can share your own side of the story with the customer. Not an excuse, but an explanation.

Sometimes you might find out that it was a simple misunderstanding, or lack of information that made the customer to react

Next, you should provide immediate solution to address the complaint. 

Shift the attention away from the problem and focus on the solution. Avoid making promises that you can't keep. 

If possible, give the customer a discount on his purchase.

Why these 3 things are important

When a customer makes a public complaint, for example on social media, everyone is watching. 

Both your existing customers and your prospects are watching. 

If you use the wrong words or react the wrong way, you'll be pushing potential customers far away from your business, and even lose some genuine customers as well.

So remember;

Always respond to Customers

Be quick to apologize

Provide immediate solution

Will Instills

transforming starters into professionals

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