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Monday, 24 February 2020 11:27

4 things you should do to make sales

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Making sales online can be very challenging, sometimes depressing, for most people that are trying to build an online presence.

 The goal of every business owner is to make sales. If you're reading this post I'm also certain that is pretty much your goal as well. 

However, there are four things you need, to achieve this goal of making sales.

(1) Build Trust

 You need to let your prospects see you as a friend in order to convert them into customers. 

But how do you convert a total stranger to a friend? 

You need to engage with them, talk with them about random stuffs, not necessarily your business. 

Note that during this period of friendly interaction, they will also be seeing your updates on the goods you sell or the services you render so when you eventually pitch to them, it wouldn't be news to them because they are already subconsciously seeing you as an authority. 

(2)Grow your community

Reach out to your friends on Facebook to like your page and follow you on Instagram. The good thing about tagging friends is that it allows their friends or followers to also see your post, thus increasing engagement and page like/followers

(3) Run Sponsored Ads

Running paid ads with the goal of brand awareness will help increase your page likes and followers. 

The more money you put, the higher the number of likes/followers, but with the little you have, you can kick-start your growth process.

(4) Take Action

 You need to interact with your new followers so as to keep them engaged.

For more detailed information, check out this blog post - How To Make Sales On Facebook

Will instills

transforming starters into professionals

Monday, 24 February 2020 11:24

Storytelling is Key to Business Growth

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Everybody loves a great story. Stories have the power to make you laugh, cry, discourage, and motivate you. In summary, stories manipulate emotions

Whatever a great story wants you to feel is what you feel. The goal of 'Coming to America' is to make you laugh, and so you laugh. The goal of 'Titanic' is to make you sympathetic, and so you cry.

Storytelling in business is about creating alignment between your business, your prospects, and your customers. 

It's more than what you just write on your blog or social media page. 

It's about your values and mission and how you communicate that consistently with prospects and customers wherever they are.

Stories help your prospects make sense of the decision they're about to take. 'Do I really need this product? Will this product help solve my problem? Is buying this product from Mr A or Mrs B the right thing to do?' Stories can help your prospects find the right answers to their questions.

When we talk about stories, it's not just about your history. More importantly, it's about WHY you're doing what you're doing, and telling it in a way that appeals to your prospects and customers.

How you frame the story you're trying to tell is important. Well, that's a story for another day.

Will Instills

Transforming starters into professionals

Monday, 24 February 2020 11:21

Your content should entertain and educate

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The entertainment industry has taken over. 

People want to be entertained in everything they do. From Religion, to Politics, to Science; entertainment is what keeps people glued. 

How about your business? When was the last time you watched a Glo, Airtel, or MTN advertisement? That's a typical example of entertainment. 

You don't necessarily have to beg people to buy your products. Entertainment keeps you fresh in their minds. They can easily relate with it in their daily lives. 

Great content that entertains and educate, have the power to attract the right people to your business, convert them into leads, and close them into paying customers. ⠀

This will help build lasting relationship with them that is relatable.

Will Instills

Transforming starters into professionals

Monday, 24 February 2020 11:11

Video content and it's benefits

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If you haven't added videos to your marketing strategy, then you're losing 1 potential customer in 4.

 According to Animoto, a cloud-based video creation company, 1 in 4 customers loses interest in a company if they don't make use of video advertisement. 

The good news is that videos can be used in all relevant social media platforms including Facebook, Instagram, and Periscope (which is owned by Twitter).

As customers, do you prefer watching videos of goods or services you need or you prefer reading about them?

Whichever method you enjoy is perfect as long as you derive satisfaction from it.

However, videos help you accomplish 3 things as a marketer;

1. It builds trust in your customers

2. It helps your customers see and anticipate what to expect from your product

3. It's difficult for them to forget especially when it entertains them through the use of music or comedy. .

Use videos and increase sales!

Will Instills

Transforming starters into professionals

Tuesday, 21 January 2020 05:53

7 Ways Your Graphics Designs Can Stand Out

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How your brand is projected visually is important to your audience and visibility. A mix of appealing images and videos will not only increase engagement in your marketing but will also create greater awareness.

Adding visuals to your content is a sure way to give your content a boost. From pictures to videos to infographics and data visualizations are channels for creating visual content.

Incorporate Your Brand

Maintaining a consistent appearance to your customers through your marketing and advertising is the main goal and the first thing customers will recognize is your logo. Incorporate your logo into your content for customers to identify you. If you don't have a logo, you can use color combinations that will catch your audience's attention, colors that fit your content and be consistent with it.

Be Timely and Relevant

Ensure your visual content is relevant to your target market and unique to your brand. Consider what's on people's minds and what's trending as you create your images and videos and share what your audience wants.

Create Timeless Visual Content

Cost is key and social media is one of the ways to get free advertising. You want to make sure your visuals are highly relevant to your audience and do not change over time by sharing information your audience will always need.

Use Standard Images

Standard images are a simple way to add visuals to your content. While there are lots of photos online, it's better to offer your customers something unique by taking your own pictures. Ensure they are clear and good. Use grids or frames with the images to make the content more professional and to bring a sense of order. You can also use the empty area around your images to place your text.

Go beyond just Images

Vary the type of graphics you create and suit your delivery method to your audience to include interactive content such as infographics, short videos that can be shared on Facebook, Instagram, and links to your website or YouTube channel.
Infographics and data visualizations help to relay a larger amount of information or data to your customers in a visual manner. Infographics are useful for sharing figures, percentages, graphs, pie charts and other data that would seem heavy reading when presented in text content. Instead of listing data facts, create a chart to demonstrate the information the best way likewise, a list of important facts you want to provide your customers can be done with an infographic.

Videos are another great visuals to be used on social media and web presence. Videos allow you to add information to your content more than an image does. However, avoid long videos if you want people to watch it, keep your videos short and to the point and just enough to get their attention. "The average web user will only pay attention if the piece is no longer than 3 minutes" according to the infographic world.

Size and layout are key in producing eye-catching graphics. Pay attention to specific size requirements for each website and social media platforms and adjust your graphics accordingly. Save and use graphics in the right format to avoid them looking blurred or unprofessional. Text content should also be converted to a short video and shared on YouTube and other social media handles. 

Create Consistency

Consistency is key to Professionalism. People equate high-quality branded graphics with a high-quality branded business. Set Color Scheme, type, photo and layout guidelines for your graphics to have your own template for creating graphics for each of your posts.

This also helps your audience recognize your posts when they pop up on platforms where they'll be shared and also strive to be different; demonstrate innovation, creativity and come up with your own style.

Use the right Graphic Tools

These include apps like Canva, PicMonkey, Over.
Softwares include Photoshop, Illustrator, AfterEffects(Video Production) and others.

Canva is good for those with no experience or skill in graphics design or if you don't want to create Graphics from scratch. It has pre-made templates that make creating graphics quick and easy.

Illustrator gives you endless possibilities to create different graphics, logos, photos, patterns or even create your templates for later use, although, it's quite expensive for a small business.

If you feel it's a daunting task and you want to hit the bull's eye and save your time, hire a graphics designer.

You can respond in the comment section if you need one or send us an email - This email address is being protected from spambots. You need JavaScript enabled to view it.. We'll be happy to help you out!

Will Instills - Transforming starters into professionals

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Sunday, 12 January 2020 10:09

Graphics Designs Can Earn Your Business a Fortune

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 A picture is worth a thousand words they say, so it is with good graphics designs. Using captivating graphics could thus, make your business a fortune.

First impressions are crucial especially in business. Potential customers and clients judge your business within the first few seconds of coming in contact with it through your website, social media pages or blog.

Did you know that the human brain process images 600,000 times faster than text? Use this to your advantage by using catchy graphics along with your content. Maximize your graphics by including a background photo, illustration /icon relating to the content of your post. Visuals are entertaining, stimulating to the mind and people like sharing content that is unique and offers a solution to their questions.

Eye-catching components such as videos, infographics, and images project your message in less time and eliminate the need for lots of words. Visual content is necessary to catch the attention of your customers and to make them remember you.

Depending on the content you're delivering, adding any relevant visuals is better than no image at all. According to Skyword, adding visuals to your content increases your views 94% compared to no visuals at all. As you prepare your content, consider creating and adding visuals, invest in adding visuals to your content to get your customer's attention and fill them with retainable information.

Visuals/Graphics allows you to create a lasting first impression. Create eye-catching graphics not only to generate a positive first impression but to boost traffic to your brand, encourage people to share your post and be seen by a wider audience like a professional.

Will Instills - Transforming starters into professionals

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Sunday, 12 January 2020 08:28

6 ways your content writing can be effective

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Having a carefully organized strategy in place for content creation should be embedded in your business plan.

To succeed in your content marketing efforts, you must consider creating the right content and posting it for the right audience and at the right time. You might say 'I'm not a writer or a marketer' but once you know the value of your product and also want people to recognize that value and increase your sales then you need to put an effort into creating compelling content for your brand.
Factor-in your audience, reach, aims/goals, timing, delivery, tool of marketing amongst others into every content you create to ensure that it reaches the right people at the right time to promote your brand.
To Get Started:


Define Your Goal


This is the result you want to achieve in your business via your content creation. Whether it's to raise brand awareness, improve customer service, customer conversion(turning site visitors into customers), boost sales or get subscribers, be clear on the goal you want to achieve for your content marketing efforts. Determine how you want to portray your brand by developing a voice unique to your business based on Why you do what you do, what you believe in, and How does your content add values to readers' lives, this helps you to set yourself apart from the competition and develop a strong content strategy.


Define Your Audience or Target Market


The more you know your audience, the better you create content for them. Don't create content for just anyone, words are valuable real estate. Plan your content to meet the wants and needs, interest and challenges of your audience not just to suit your thinking. Be very clear who you're talking to with your content by developing your audience profile- who he/she is? what information does the person need? what does the person care about? Don't assume the answers but take a survey or research of your target market. This allows you to tailor your content to suit your audience, to draw them in, to engage them and boost traffic to your brand. Someone selling baby products knows that the target audience is adults - mothers and not the babies itself that will use the product. This is why you need to know your audience.

Provide Value

Create content that speaks to your target audience and provides value. Whether it's entertaining or educational, use your content as an opportunity to show customers what your brand is all about. Provide valuable knowledge that helps your readers make a more educated purchasing decision. For Example:
'Are you tired of tawdry hair extensions, failing you at a moment's notice? Then get Funbi's braids and extensions for the best experience. We...'
It's a good way to start creating content that meets the needs and challenges of your audience. 80% of internet users like to learn about companies through the custom content they provide. When people say 'let's check their website' they want to see pieces of information that prove you're genuine or not which determines if they'll move on or stay. Right content gives visitors reasons to stay on your site. This impacts your search engine optimization as Google sees time spent on site as one indicator that your sites provide valuable content likewise investing in social media content has been found to increase traffic too.

Suitable Timing

This also affects the content you create. Create different lengths of content to engage your audience and suit your marketing tool. From Email Marketing to social media, there are different tactics you can use to attract and engage your ideal audience. Determining the best time for content posting involves research. Test different timings to know which works for your audience when you're able to reach them the most. Here are some studies:


Twitter: Early Evening /Early Morning (Mid-morning)
Facebook: Timing varies but the early afternoon is a good time for content posting. Also:
Thursdays and Fridays get 18% higher engagement rates
Weekends get 32% higher engagement rates
Email: According to MailChimp, 8-11 am, 12-2 pm is perfect for sending newsletters as response rates are higher during those periods.


Running your tests helps to find out a suitable time for content posting, which should be times you get the most engagements.

Ensure all your Content has a Call-To-Action (CTA)

If your content has served its purpose to engage, educate, inspire and build trust with your audience, allow your audience to respond. Include a clear call-to-action to let your readers know what they should do next whether making a purchase, getting more information or contacting you. CTA could be encouraging them to share your post, asking a question for visitors to comment or leaving a comment option open. Make your calls-to-action very clear and use simple language, make it easy for your audience to take the next step.

Have a Schedule for Publishing Your Content

Consistency is Key! You want to keep promoting your business to put your brand in people's eyes and minds. Have a calendar (Editorial Calendar) where you plan your content; when you release your post/content or which day for which content? This helps you stay organized and what people will know you for and what to expect.


You might be saying 'but I'm not a writer, I don't know how to create content' not to worry. Skills are learned. You can write out how you feel about your product and what you want to be known for, what you're providing and the advantage you have over others, then get someone to edit it for you or better still learn how to write or hire a good content writer to do that for you.
Remember Content is king and a right magnet to your brand.
Stay tuned for more tips and how to create an Editorial Calendar

Will Instills - Transforming starters into professionals

IF YOU ENJOYED THIS POST, HERE ARE A FEW THINGS YOU CAN DO FOR ME (Any of them is highly appreciated)

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Monday, 06 January 2020 20:24

Why Create Content For Your Business

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Content is an integral part of building trust and establishing a positive brand reputation which can help you grow your audience and attract new ones. The power of persuasion is the end goal of marketing and advertising, after all said and done, you want people to patronize your business hence the need to create the right content to attract people.

 Imagine this:

Scenario A: Get new shoes for #5000.

Scenario B: Are you a classy lady looking for what suits your style, something affordable yet comfortable, then these shoes are for you. Contact xxx

Which would you go for of the two options? 

One provides the right content for a product, grabs attention and wants to offer value while the other just seems like it wants to rip you off. Of a truth, It's loud and grabs attention but you don't really know what you're getting. According to Simon Sinek and other reports, people do things for the sake of 'why' not necessarily out of need or want, what does it offer them, what do they stand to gain? Therefore, creating the right content/information towards the needs of people, what they stand to gain, how much value they can get or that your product offers is creating the right magnet for your brand. 

Words, representations, graphics serving to create awareness about your product, explaining the advantages and the edge it has over similar businesses is creating the right content for your business. 

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Creating content also known as content marketing allows you to connect with and educate your customers or an audience. It helps to build trust and confidence in your brand. It gives customers the information they need to make an educated purchasing decision. 

It also helps your business visibility online. Tech clients proved that content creation is the most effective SEO technique. The more content you create, the more you're likely to turn up on search engines and also get visitors to your website. It creates consistent traffic to grow your brand and boost sales as it helps customers recognize you as a brand or expert in that industry, thereby increasing their confidence in you to make purchases. Content is king, having put much time, efforts and resources in creating a product, create the right content for people to value it as much as you do. 

Will Instills - Transforming starters into professionals

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Tuesday, 31 December 2019 18:43

Why Set Business Goals

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For your business to attain the heights you want it to reach, you need to know exactly what you want to achieve. Goals can help you set the right priorities and take action.

Therefore we can say that goals keep you focused. It gives you a sense of direction rather than running your business aimlessly.

Another thing goal setting can do is to help you measure your progress. They help you see if you're achieving your business goals on time or you are somewhat lagging behind.

If it seems you're underachieving in terms of meeting your goals then its because you did not back them up with affirmations.

Affirmations are positive statements you make that help you challenge yourself and overcome negative thoughts.

When combined with your set goals, there is no limit to what you can achieve. I personally have affirmations for sales I want to kick start my Goals 2020 with.

BEST PRACTICE: Create positive statements in line with your business goals and recite that every morning once you wake up and before going to bed at night.

Monday, 30 December 2019 22:00

Tool Box for 2020

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This toolbox contains different businesses you can venture into and make money this year.

Start a blog
Starting a blog is very lucrative as you can make money through Google Adsense, Sell Private Ads, Sell Digital Products, Run affiliate marketing, or use it as a content marketing tool for your business.

You can check out amazing blogging courses for beginners on Udemy, Skillshare, and ryrob.com

Graphic Design
There's a high demand for those that design logos, posters, flyers, and banners. If you can learn how to create stunning designs for landing pages as well, you're ready to fly this year.

Adobe Illustrator is a great place to start in learning the foundation of graphic design. My Graphic Courses will be rolling out soon in a couple of weeks.

Web Development
Did you know that 6 out of 10 small businesses have a website? Web development is a valuable skill to learn as that number is visioned to increase this year.

Note that as a developer it's important to have some basic coding skills such as HTML, CSS, and JavaScripts. 'Web Developer Bootcamp' on Udemy is a great place to learn.

Teach Online
Do you have a valuable skill that you're good at? Many are interested in those skills but don't know who to turn to. You can create videos teaching people such skills and make quite a lot of money from it.

Drop-Shipping
This is a perfect business you can embark on if you don't like stress. The dropshipping concept is amazing. All you have to do is to get reliable suppliers' contact, establish a relationship with them, and market their products using their photos and videos on your social media platforms. Once you receive payment for a product, you remove your percentage and send the supplier his money and the address the goods should be delivered to. You don't need capital to start.

Affiliate Marketing
If you own a blog, affiliate marketing can fetch you lots of money. According to one research report, 38% of bloggers make between $7000-25000 per month from affiliate marketing.
You can read this blog post to gain more insights into affiliate marketing.

Social Media Manager
Small businesses and startups are always looking for social media managers to help them grow their online presence. Even Influencers!

Websites such as Fiverr, CareerBuilder, and Flexjobs have a lot of jobs related to social media management.

Start Uber
If you have a car and need a side hustle, being an Uber driver is quite profitable. Make sure you check out all their requirements on their website and then make your decision.

Build An App
These days there seems to be an app for everything and thousands of dollars is being made. You can take a course on how to build an app and start cashing out massively
But before you embark on this, make sure you do market research about the competition as well as the revenue model.

Freelance Content Writing
There's a huge demand for content writers. Experienced freelancers earn between $1000-5000 per week.

Will Instills - Transforming starters into professionals

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