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If you're running a business on Instagram and you've not switched to using a business profile, you're missing out greatly.

An Instagram business profile gives you access to more instagram features than your regular profile.

You can track your page and post performance, engagements, likes, e.t.c, using Instagram Insight. You can run sponsored ads and boost posts to attract customers and increase sales, and so much more.

To setup your business profile on mobile, open the Instagram app on your device.

Click on your profile picture that's located at the bottom right corner of your screen and then click on Edit profile that's at the top of your screen.

Next, you'll see Switch to professional accountat the bottom of the page. Once you click on that, Instagram will ask to find out if you're a public figure or a local business or brand.

From here on, you'll be guided by Instagram in turning your account into a business account. All you have to do is to answer the questions and go with the flow.

Will Instills

transforming starters into professionals

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You have heard success story about marketing on Instagram, and you have also heard tales of "Oh, I tried that, but it didn't work". This could make you ask this question- Does marketing on Instagram work? Yes, sure it works. 


With over a billion users, Instagram is the fastest growing social media network and has hundreds of millions of visits to the site on a daily basis. You can imagine the impact that can have on your business if you position it properly. Here are a few tips on marketing your business on Instagram.

1. Create an Instagram business page, not just a personal account and don't set your profile to private.

2. Promote your page using free and paid methods

3. Share your page URL on other social media platforms such as Facebook and Twitter, by including them in your bio.

4. Encourage your audience to like your post or tell them what action to take.

5. Encourage or give incentives to people that visit your page.

6. Ask questions that demand response to encourage interaction

7. Be courteous in your interaction with your audience and be professional yet friendly

8.  Remember to be thankful and show appreciation to your followers

9. Carry your audience along by using "We" not "I"

10. Ensure you maintain your brand voice in all your conversations and interactions.

Follow me on Instagram @willinstills

Post Credit to @realsocialra

Published in blog
Wednesday, 17 July 2019 11:35

How to Set up your bio on Instagram

Have you heard of the saying 'First impression matters'? Yes, it does.

Your bio is the first thing people look out for when they visit your page. It helps a visitor decide if they should follow you or not.

An Instagram Bio is a little piece of information about you that appears on the top left corner of your Instagram page, directly below your logo. The information on your bio like I said earlier affects the decision people make when they visit your page. So it's important you use the right information that will turn those visitors into followers.

To begin, click on 'Edit Profile' just below your bio. There you will find your Name, Username, Website, and Bio. I believe you already have your Name and username set up already. For Website, this is where you can have the only clickable link on Instagram apart from tags and hashtags. You might want to make the best use of it.

If you have a website you can paste your URL there, but if you don't have a website you can type your phone number there using this format ' wa.me/234YOURNUMBER (For Nigerians). When done this way your number appears as a link and once it is clicked, it automatically drives people to your Whatsapp to start a conversation with you.

Now that you have successfully created a clickable link we can now proceed to create the perfect bio. You can only use a few words in your bio so you need to come up with a strategy that gives a quick summary about you and what you do.

The first line of your bio should contain keywords on what you do. If it's a business account, the second line should tell people your name. The third line should tell people your Location to attract the right people to you. The fourth line could have a call-to-action(CTA), telling people to click the link below as the link you set up earlier will appear last.

And there you have it, you can now successfully set up your bio. If you have any challenges don't hesitate to drop a comment. You can also follow me on Instagram by clicking→ Will Instills

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We all had a taste of the power of social media when the two Giants along with Whatsapp went haywire yesterday.

It was even funnier to see it trend on Twitter yesterday. Twitter had that- 'hey, who's the boss now' kind of feeling.

Those that weren't on Twitter started opening Twitter accounts and those that abandoned their Twitter accounts like me started cracking brains to remember password and become active again.

I was watching SkySports News last night for the latest transfers in the world of football but all they spoke about was Facebook and Instagram being down and how it has affected ChelseaFc from announcing Frank Lampard as their new Manager.

At a point, I thought I was watching CNN. ShoutOut to all Chelsea fans on their new Boss.

This shows you the power of Social Media. But what will you do if the top social media accounts get hacked and get deleted by cybercriminals and Facebook, Instagram, Twitter, and the rest of them are gone forever?

What happens to your Thousands and Millions of followers? What happens to your customers and the relationship you've built with them for years? Will they be gone forever?

Here's what you should do.

Don't put all your eggs in one basket(Social Media). Owning your very own website and building an email list is the key.

Emails have been existing since the 1970s and have been built to last. The latest survey shows that by next year (2020) Email usage worldwide will top 3billion.

Email is almost a billion users more than the biggest Social Media Platform (Facebook). So having your website and building an Email list with it is the perfect step for you to take.

If you need a website for your business click on 'Start A Project' at the top of this page.

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